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  • Writer's pictureFahad Khalaf

What is Behavioural Change Management in HR, and Why is it important?

Behavioral Change Management (BCM) is a systematic approach to changing an individual's or a group's behavior in a planned and structured way. The goal of BCM is to help people modify their behaviors to achieve specific outcomes and goals, such as improving performance, increasing productivity, and enhancing well-being. Here are some statistics based on several pieces of research:


1. Improved Performance and Productivity:

  • A study by the Society for Human Resource Management found that organizations with strong performance management systems were 51% more likely to achieve their goals.

  • According to a study by McKinsey & Company, organizations that invest in leadership development and talent management see a 17% increase in productivity.

2. Enhanced Well-being:

  • The American Psychological Association found that workers who reported high levels of job stress had lower levels of job satisfaction, were more likely to leave their jobs, and had higher levels of psychological distress than those with lower levels of job stress.

  • A study by the National Business Group on Health found that 87% of employers offer some form of wellness program, with the goal of improving employee health and well-being.

3. Facilitated Change:

  • According to a survey by McKinsey & Company, only 30% of organizational change programs succeed.

  • A study by the Conference Board found that organizations with effective change management practices had higher employee engagement, greater productivity, and higher customer satisfaction.

4. Improved Communication and Teamwork:

  • According to a study by the Project Management Institute, ineffective communication was cited as the primary cause of project failure by 56% of respondents.

  • A study by Gallup found that teams that communicate effectively have higher levels of employee engagement, higher levels of productivity, and higher levels of customer satisfaction.

These statistics demonstrate the importance of Behavioral Change Management in achieving positive outcomes, such as improved performance and productivity, enhanced well-being, facilitated change, and improved communication and teamwork. By implementing BCM strategies, individuals and organizations can realize these benefits and achieve their goals. BCM is used in various settings, such as in the workplace, healthcare, education, and social services, to help individuals and organizations achieve specific goals by changing behavior. It is based on the principles of psychology, sociology, and other social sciences and often involves collaboration between various professionals, including psychologists, consultants, coaches, and trainers.


Why Behavioural Change Management is Important to the business and company's growth?


Behavioral Change Management (BCM) is a systematic approach to changing an individual's or a group's behavior in a planned and structured way. The goal of BCM is to help people modify their behaviors to achieve specific outcomes and goals, such as improving performance, increasing productivity, and enhancing well-being. But why is BCM important, and how can it benefit individuals and organizations?

  1. Improves performance and productivity: One of the primary benefits of BCM is that it can help improve performance and productivity. By identifying and changing behaviors that are hindering performance, individuals and organizations can work more efficiently and effectively. For example, if employees are not using their time effectively, BCM can help identify ways to improve time management skills, which can lead to increased productivity and better performance.

  2. Enhances well-being: Another benefit of BCM is that it can enhance well-being. By changing behaviors that contribute to stress or anxiety, individuals can improve their mental and physical health. For example, if an individual is not taking breaks during the workday, BCM can help them adopt a more balanced approach to work, which can lead to reduced stress and improved well-being.

  3. Facilitates change: BCM can also help facilitate change within organizations. By identifying behaviors that are hindering progress or growth, BCM can help organizations adopt new approaches or strategies to achieve their goals. For example, if an organization is struggling with a high turnover rate, BCM can help identify the root causes and develop strategies to improve retention.

  4. Improves communication and teamwork: Effective communication and teamwork are critical to the success of any organization. BCM can help identify behaviors that are hindering communication or collaboration and develop strategies to improve these areas. For example, if a team is not communicating effectively, BCM can help identify ways to improve communication and collaboration, which can lead to better teamwork and improved outcomes.


How to implement Behavioural Change Management? (step-by-step):


1. Assess the current behaviors, which include:

  • Identify the behaviors that need to be changed and understand why they exist.

  • Collect data and feedback from stakeholders to gain insights into the behaviors.

2. Identify the desired behaviors, which include:

  • Define the behaviors that need to be adopted or changed to achieve the desired outcomes.

  • Ensure that the desired behaviors are specific, measurable, achievable, relevant, and time-bound.

3. Develop a plan, that includes:

  • Create a detailed plan for how the desired behaviors will be achieved, including setting goals, identifying potential barriers, and outlining strategies for overcoming these barriers.

  • Ensure that the plan is realistic and achievable.

4. Implement the plan, which includes:

  • Put the plan into action, which may involve providing training, coaching, or other support to individuals or groups to help them adopt the desired behaviors.

  • Monitor progress and provide feedback and support to ensure that the plan is being followed.

5. Evaluate progress, which includes:

  • Measure the effectiveness of the behavior change program and make adjustments as needed to ensure that the desired outcomes are achieved.

  • Collect data and feedback from stakeholders to gain insights into the effectiveness of the program.


Behavioral Change Management (BCM) is a systematic approach to changing an individual's or a group's behavior in a planned and structured way. BCM typically involves several steps, including assessing current behaviors, identifying desired behaviors, developing a plan, implementing the plan, and evaluating progress.

The importance of BCM lies in its ability to improve performance and productivity, enhance well-being, facilitate change, and improve communication and teamwork. By identifying and changing behaviors that are hindering performance, individuals and organizations can work more efficiently and effectively. BCM can also enhance well-being by changing behaviors that contribute to stress or anxiety. Furthermore, BCM can help facilitate change within organizations by identifying behaviors that are hindering progress or growth and developing strategies to improve retention.

Effective communication and teamwork are critical to the success of any organization. BCM can help identify behaviors that are hindering communication or collaboration and develop strategies to improve these areas. By improving performance and productivity, enhancing well-being, facilitating change, and improving communication and teamwork, BCM can help individuals and organizations achieve their goals and reach their full potential.

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